so torn

i have a hard time with diesel. i buy their pieces, i love their runway shows, their collections are getting better and better, but i step back and see the current american (particularly the southern) clientele and i want to immediately burn all said diesel pieces i once owned.


diesel is a conundrum to me because they are continually progressive in their aesthetic and their approach to marketing and cultural imprint, but it seems as though the people who typically buy diesel are not on the same wavelength. perhaps our european counterparts are more of what i picture when i think of the diesel customer. or maybe diesel has just found a way to become so appealing that they stretch from the fashion kids all the way down to middle-america consumers.

and for that, i commend them.



fall 08
the girls:





























the boys: